An exhibition that focuses on the intersections between art-Cymatics-Sufism, portraying the transformation of sound vibrations into lyrical imagery.
MEDIUM
branding, logo design, art direction, poster design
Project photography by Engin Pulat.
PROJECT NAME
Mühür exhibition
LOCATION
Istanbul
DATE
2023
01
The sound frequencies of certain words is a phenomenon carrying physical and emotional effects on living beings, and everything in the universe is a vibrational energy, a condensation of sound and light. Modern science brings forward how this energy is evolving to a stage where sounds can become visible and imagery can be heard.
Theories of modern physics, cosmology, and Cymatics; the art and science of sound made visible, inspire printmaking artist Sırma Olcay Kefeli’s creative practices.
02
03
The artist presents an exploration of visual expressions of vibrations emitted by the names of Allah in the Esma-ül Hüsna (the most beautiful names of Allah). The delicate, mysterious and calming combination of sounds and images are highlighted in the typographic applications of the brand.
The brand system is designed minimally with muted colors for backgrounds and bold use of photography for bringing forward and emphasizing the poetic and complex imagery of patterns and figures. The logo design is an expression of the brand name as an elegant and powerful mark on surface.
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