A leadership program by the BMW Foundation Herbert Quandt, inviting exceptional leaders to join a transformative journey, focusing on societal challenges with a responsible leadership mindset.
MEDIUM
stationary design, web design, branding
Project photography by BMWF Herbert Quandt.
PROJECT NAME
dawn
LOCATION
Berlin
DATE
2019
01
A cohort of 25 leaders has been brought from the Responsible Leaders network, with an emphasis on exploring “innovation towards new economic models”, building prototypes and tangible solutions. In alignment with the brand narrative, the dawn design system has been explored across digital and printed mediums.
The branding phase contains the brand iteration, branding documents, facilitation tools, printed assets, design guidelines, and web design. For the Pilot program, brand applications include learning materials (canvas, slide, poster) and stationary.
02
03
The brand narrative has emerged from the idea of exploring systemic change as transitioning from uncertainty, darkness to a new dawn, a new future. The logo design portrays the rising motion of the sun, partially revealing from the horizon line.
The selection of colors and filters suggest a mysterious look and feel, setting a tone of emergence and newness, to be discovered. The gradient color palette, which contains the colors grey, black and white along with red, yellow and magenta has been designed using different opacity ratios and utilized as background color palettes and photography filters.
04
