A curated platform for exceptional women to take place and be supported in a space that is global, multi-cultural, holding diverse backgrounds and careers.
PROJECT NAME
01
beyond
LOCATION
Berlin
DATE
2023
Photograph by Usman Yousaf.
MEDIUM
branding, logo design
Project photography via Unsplash and Pexels.
beyond serves as a container for sharing innovative, pioneering experiences that connect and inspire change. Targeting multi-talented, driven women whom are open to change, expressing themselves authentically, value continuous self-growth and positive impact.
The symbolism of extending, reaching out to connect people and support each other has been reflected through subtle gestures of brand design elements. This portrayal highlights the narrative of beyond as a brand that carries the vision of empowering women.
02
Photograph by Hong Nguyen.
03
Growing from the idea of the dynamic contrast forms present within nature, the transformation of shapes, the transitioning of lineforms into various thicknesses and calligraphic curves define key features on the logotype. This contrast quality captures an expression that is elegant and also powerful.
The arm on the top of the letter ‘y’ extends horizontally, suggesting ‘reaching out, connecting to others’. On the same letter, the descender, as an arc below, transforms into a vessel form, holding and supporting the letter ‘o’ on its journey.
04
